Demystifying Types of Social Media - Which platforms will bring you more customers in 2020?
Since the early 2000’s, the percentage of US adults who use social media increased from 5% to 79% in 2019. Social media has changed the world. The rapid and fast adoption of these technologies is changing how we find partners, how we find businesses, how we access information from news, and how we organize to demand political change.
Facebook, the largest social media platform in the world, has 2.4 billion users. Other social media platforms like YouTube and WhatsApp also have more than one billion users each. Although many social media messages look like traditional broadcasts from one business to many consumers, their interactive component offers an enticing illusion of one-to-one communication that invites individual readers to respond.
It’s important to know that tried-and-true strategies of marketing are still valid. Solving customer’s problems and answering the question “what’s in it for me?” still form the base of marketing. Social media marketing is just a new technique.
When considering what social media platform you want to advertise on, you need to look at your customer demographics. For example, if you are a company that offers services to groups of people in the 65+ age bracket, you should really focus on Facebook rather than Instagram. Only 8% of US adults 65+ use Instagram while 48% of the same group use Facebook. Don’t spend your dollars on platforms that are not going to give your business a return on that marketing investment.
Different Types of Social Media Services
Social Content Sharing Services
These services facilitate posting and commenting on text, videos, photos, and podcasts.
Blogs and content-posting sites: Websites designed to let you easily update or change content and to allow readers to post their own opinions or reactions. Platforms like WordPress, Typepad, Blogger, Medium, and Tumblr. Blogs may be hosted on third-party sites or integrated into your own website using software.
Social Networking Services
Originally developed to facilitate the exchange of personal information (messages, photos, video, and audio) to groups of friends and family, these full-featured services offer multiple functions. From a business point of view, many social-networking services support subgroups that offer the potential for more targeted marketing. Common types of social-networking services include:
Short Message Networks: Twitter is often used for news, announcements, events, sales notices, and promotions.
Professional Networks: LinkedIn and small profession-specific networks. Many businesses utilize LinkedIn as a way to attract new employees by posting announcements and company news.
Specialty Networks: Creates unique content such as Q&A network Quora, or that operate within a vertical industry, demographic, or activity segment, as opposed to by profession or job title.
Social Bookmarking Services
Similar to private bookmarks for your favorite sites on your PC, social bookmarks are publicly viewable lists of sties that others have recommended.
Social News Services
Social Geolocation and Meeting Services
Community Building Services
As you surf the web, you can find hundreds of social tools, apps, and widgets. All of them help monitor, distribute, search, analyze, and rank content. Many are specific to a particular social network. Others are designed to aggregate information across the social media landscape, including such monitoring tools like Google Alerts, Mention.net, or Social Mention, or such distribution tools as RSS.
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