• Richard Rainey

Instagram: What You Need to Know About Engagement

Instagram has over 1 billion monthly active users, 25+ million business accounts, and a projected 14 billion USD in revenue. So how did a photo-sharing app get so big?


The number one reason: Instagram is constantly reinventing itself.


The platform is no longer just for fashion and lifestyle brands. Businesses are now more engaged than ever on Instagram. From which hashtags to include, to how long your caption should be, to what kind of influencer gets the highest engagement - businesses need to understand what will help them break through the increasingly competitive space.

What is engagement and why is it so important?


Engagement is how many interaction a user has with your content. On Instagram, the most common types of engagement are likes and comments.

You can calculate engagement by adding up the average likes and comments that you receive per post, divided by your total number of followers.


Important things to keep in mind:

  1. A lot of different things can be considered as 'engagement' today.

  2. there is no universal way to measure engagement.

Audacious Marketing Solutions can help you identify your current engagement on Instagram, identify ways you can improve that engagement, and manage your social media posting schedule so you have more time to focus on your business.


More people that engage with your content, will get you more customers and traffic to your business.


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