5 Tips for GUARANTEED Business Social Media Success
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Nearly three-quarters of American adults use social media – making it a critical part of any business strategy.
Planning your social media approach will lay the foundation for your success. Social tools are easy to use and you can get started with organic posts for free. This may sound like “Ok, let’s start posting now!” This is not the case. Having a social media plan is like having a good business strategy. Using social media for your business success needs to start with a good plan.
No Plan = No Clear Goals = Low Results
Clear goals must be set for what you’re trying to achieve. How will you measure your results if you don’t have a plan? Take the time to create a social media plan right upfront. This ensures that all your social efforts support specific business goals.
Here are our top five tips for a social media strategy.
Tip #1 --> Set Social Media Goals & Objectives
Create goals following the SMART framework. SMART stands for:
Always base your goals on metrics that have an impact to your business. Don’t chase the likes! I know, it’s probably the most talked about thing when it comes to social media engagement. But for a business, it’s important to remember you need customers to run your business. NOT LIKES. Likes do not define a business.
I want you to note that one of the letters in SMART stands for ATTAINABLE. This is a VERY important question. When assessing your goals it’s important to reflect can you achieve this goal realistically? Let’s say your new business is aimed toward men in their 50’s to 70’s and you set a goal to gain at least 1,000 followers on Instagram in the next 7 days. I can bet that this goal is probably NOT ATTAINABLE because Instagram is dominated by the younger age groups 18 – 40. It’s important to do some research on social media usage of your targeted demographic before setting these goals.
Tip #2 --> Research the Competition
I know what you are thinking. “I know who my customers are. Why do I care what my competition is doing?” Well, you would be surprised at how many times I have learned something from looking at what a competitor is doing on social media.
Going through this exercise can be tedious, but if done well, you can find something that either a competitor is NOT doing in your area and capitalize on their weakness. Learning from what others have or have not done is a great way to reduce your learning curve.
A competitive analysis can help you learn what’s working and what’s not working for businesses like yours.
Tip #3 --> Conduct a Social Media Audit
If you’re already using social media, now is a great time to take a step back and evaluate you’re existing efforts. I will detail this step in much more detail in my next blog post, but for now, here are the highlights:
· Track down all your social media accounts.
· Make sure each account is complete and on brand.
· Identify your best posts.
· Evaluate channel performance.
· Track results over time.
· Calculate return on investment.
· Understand your audience on each network.
· Decide which channels are right for you.
· Standardize channel ownership and passwords.
Stay tuned for the next blog post for this nail biter!
...or beard puller...? Awkward.
Tip #4 --> Find Inspiration
You probably already have inspiration for your business, but I’m specifically talking about social media. You have now seen what your competitors do for social media online, but what about other businesses?
Get some inspiration from businesses across all industries and how they handle their social media like a boss. Once you start singing “You’re the Inspiration” by Chicago, consider this task done!
Literally one of my most favorite songs in the whole world. If you have no idea what I am talking about, please educate yourself and watch the music video below... One of the best songs of the 80's! (Don't make fun of the squeals of the VHS tape... LOL! 😂 )
Tip #5 --> Create a Social Media Calendar
This is a little piece of gold for me. If you are one that stresses about what you are doing next for your post, a social media calendar simplifies this task. It can help you align your messaging to holidays, events, or even milestones for your business.
Now, I need you to read this next line VERY carefully.
DO NOT ONLY ADVERTISE YOUR BUSINESS ON EVERY POST TO GAIN BUSINESS!
This is a horrible tactic! Why? Take a moment to reflect on the last one or two pages or people you stopped following on social media. It’s was probably because all they did was spam your feed with sales ads or they kept on talking about nothing but themselves and how great they are. No one cares how great you THINK you are. Instead, you need to DEMONSTRATE to them how great you are. So, I say stick to the 80-20 rule.
80% of your posts should be content related to education on topics related to your business. This blog post you are reading counts for education and not advertisement. 20% of your posts should be advertisements of your business or products. So, for every FOUR EDUCATION related posts for your audience, you can post ONE ADVERTISEMENT for your business. Basically, a 4:1 ratio. Don’t get blocked or unfollowed on social media because you consistently give your audience nothing but advertisements.
GOT IT?! 😁
As a side note, you can get sneaky with this piece. Sometimes, if you have enough content in your education piece, you can easily sneak in a small advertisement of your business that is related to the content you are offering. Just keep reading and see what I did below. 😁
If you follow these tips above, you will be able to come up with a killer plan for utilizing social media to grow your audience and boost social media conversions.
Audacious Marketing Solutions specializes in defining your social media strategy. Together, we can:
· Set goals and objectives that align with your business plan
· Help you research competition in your area to capitalize on their weaknesses
· Conduct a social media audit of your current strategy and utilization
· Create content in the form of writing or illustrations that complement your brand
· Create a social media calendar that aligns with your business goals and objectives.
Check out our Social Media Management solutions. If you call us and mention this blog post, you will get an additional 25% off any plan you choose!
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